About us
Network of Indian MICE Agents (NIMA) is a conglomeration of MICE operators from various parts of the country who work together for the growth and betterment of the industry. Established in 2014, NIMA is the only not for profit network dedicated for the benefit of MICE operators in India and it doesn’t charge any membership fees from its members. Currently it has over 150 members out of which more than 30% are from Tier 2 and Tier 3 cities.
OBJECTIVE:
To Empower members with the desired Knowledge, useful Resources and vital Connect. The dual objective is to bring the abundant MICE facilities and resources available in India for the world to know India as a MICE friendly destination and also opening up global opportunities for Indian MICE agents. NIMA solicits to have state tourism boards and convention bureaus as its Destination Partners with whom it will collaborate and contribute for mutual growth for the destination and the members.
CONVENTION & DESTINATION SHOWCASE:
NIMA’s first “MICE FORUM” was held from 15th to 17th November 2019 at Mayfair Lake Resorts, Raipur, Chhattisgarh.
NIMA’s first domestic destination showcase “Namaste VIZAG” was held from 9th to 12th April 2017 at Visakhapatnam, Andhra Pradesh in association with Andhra Pradesh Tourism, Hotels & Restaurants Association of Andhra Pradesh and Travel Tours Association of Andhra.
NIMA’s first convention “Catalonia – Beyond Barcelona” was held in Spain from 1st to 6th February, 2016. The convention was very widely covered in the Spanish, Catalan and Indian media.
NIMA member delegation went to Cyprus in association with Cyprus Convention Bureau (2014), to Florida, USA in association with Experience Kissimmee (2017) and to Taiwan with support from Meet Taiwan (2018).
Leading by example and setting the standards, all the delegates who participated in the convention and other destination showcase were owners or top level management of their respective companies. No Family Members or Guests were allowed. In fact as a policy matter, Guests or Family members are never permitted in any of NIMA’s official events.
PARTNERSHIPS, EVENTS & TRAININGS
NIMA work closely with all the leading organizers of Travel Trade Events in the country and actively represent Indian MICE industry during such events. NIMA had been instrumental in conducting various training sessions and knowledge workshops for the betterment of various strata of MICE industry. It had collaborated with UBM and MICE @ SATTE 2019 was powered by NIMA. Informa Markets (Previously UBM) and NIMA once again partnered and NIMA Powered MICE @ SATTE 2020 Pavilion in January 2020. NIMA has also partnered with Messe Berlin Singapore as its Knowledge Program Partner for the inaugural edition of ITB – India in April 2021 to be held at Mumbai.
LEADING BY EFFORTS AND RAISING THE BAR
Though NIMA is one of the youngest travel trade associations in India, it has earned to its credit certain firsts in India that has raised the bar for others to follow. It is the first and the only travel trade association that doesn’t charge any membership fees from its members. With the Launch of its Mobile Application “Let’s Connect” for its members, NIMA became the first tourism trade association to do so. NIMA also innovated the concept of bringing both side of the coins together for serious business talks and started holding Annual Brain Storming Sessions since 2018 where Senior Representatives from leading hotels, airlines, vendors are invited and are present along with selected NIMA members for a healthy and constructive exchange of ideas and strategies.
“TOGETHER WE GROW”
