


Elvis and The ColonelElvis and the Colonel reveals the untold story of Colonel Tom Parker, Elviss famously controversial manager, from insider Greg McDonald. Through unheard stories, McDonald showcases Parkers pioneering strategies that shaped Elvis into a commercial sensation. Despite the lore that Parker exploited Elvis, this book argues that Elvis was business savvy and partnered closely with Parker. From creative merchandising like "I Love Elvis" and "I Hate Elvis"
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