


Chief Behavioral Officer (Dominik Imseng)
Marsoni
M251S
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Friday, May 29
Chief Behavioral Officer (Dominik Imseng)Die Verhaltenskonomie (engl. Behavioral Economics) untersucht, wie Menschen Entscheidungen treffen. Darum sind die Erkenntnisse von Verhaltenskonomen wie Daniel Kahneman ("Schnelles Denken, langsames Denken") oder Dan Ariely ("Predictably Irrational") fr Unternehmen usserst wertvoll. Denn wer weiss, wie Kunden Entscheidungen treffen, weiss auch, wie sich diese beeinflussen lassen. Dominik Imseng Partner bei einem erfolgreichen verhaltenskonomischen
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